We have started a new series of digital and content marketing events featuring insights, experience, knowledge and inspiration for publishing, marketing and media professional. These events are tailored to marketing professionals in the marketing, advertising and media industries who want to know more about the latest advancements in digital marketing, and how it can benefit your brand and company.
Our first Digital Salad event took place last night at Reading University Campus. After an opportunity to network over a drink or two - and the normal ‘tech’ issues - the first Digital Salad event was kicked off by Mark Mars, Managing Director of Perceptive Flow.
What’s in a Story?
Mark had focused his talk on how content marketing tells a story: storytelling is an ancient art which is tackled in so many domains, from the study of ancient cultures to movie making, fiction writing and branding. Storytelling has never been more relevant than today, the principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very core of content marketing.
“In the age of blogging, social media, and content marketing, storytelling matters more than ever. Your brand’s expertise may be what attracts audiences at first, but it’s the stories you weave around it are what draw communities in”.
In this talk Mark had explored the unprecedented opportunity your company has to build close connections with your community through powerful narrative.
Online Video is a Must
First event jitters over, Lindsay Baker, Managing Director of production company MediaKinetic, took centre stage ‘virtually’ delivering her presentation through a pre-recorded video. Lindsay has over 15 years TV industry experience as a Producer and Director working with brands including Call of Duty, Garmin, Pepsico, IBM and Make-A-Wish Foundation. Lindsay had concentrated her talk on how vital online video is for content marketing. Brands are always looking for ways to increase engagement with their modern, digital audiences and are enthusiastic about producing multimedia content. Video in a content marketing strategy is becoming more prominent and when used effectively has the ability to substantially alter the perception of a brand.
“With online video users expecting to double to 1.5 billion in 2016”, Lindsay was confident we should all be embracing and using this marketing tool to the best of our ability.
"As a business you have got a ready-made, captive audience through your subscribers and followers. It is important you utilize that platform to engage and inform to keep their interest. That is your community and they want to hear what you have to say, and if you engage and inform they will share your message wider than you can imagine".
Both Mark and Lindsay redefined what content marketing is and how we should be using it with our target audience. One way or another our attendees left with a broader insight into how to deliver content marketing.
This is only the beginning for our Digital Salad series, we have much more marketing knowledge to share and some great speakers in the pipeline! If you would like us to consider any topics for future events please do not hesitate to drop us your thoughts: [email protected].
We also would like to let you know we have officially launched our Digital Salad website, for more information on future event dates, details and more, check it out via: http://digitalsalad.events
Thinking of sponsoring?
We are seeking sponsors for our up and coming events. If you are interested or would like further details please get in contact via: [email protected].
Lastly we would like to take this opportunity to thank everyone who had attended our first Digital Salad event as well as our two influential speakers, Lindsay Baker and our very own Mark Mars. We look forward to seeing you all at the next one!