Mobile Marketing: The Case for Responsive Web Design

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If your business hasn't thought about mobile marketing, then it's time to get on top of it. HubSpot released a collection of eye-opening mobile marketing stats that includes the facts that 74% of consumers will only wait 5 seconds for a web page to load on their mobile device before abandoning it and 46% of consumers will not return to a mobile site if it didn't work properly the first time. What does this mean? If you're not optimizing your website for mobile, you're probably losing money.

What is Responsive Web Design?


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Photo Credit: jiraisurfer on Flickr

Responsive web design is simply a website design that provides the optimal viewing experience across a wide range of devices (desktops to smartphones). Having a responsive design means that more people will be able to have a great user experience on your website no matter how they are viewing it. This is key as there are so much technology out there that you can't cater to just one group of people - you have to try to cater to them all.

How to Determine Whether You Need a Responsive Web Design


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So how can you find out if your visitors want you to have a mobile website? There are a few ways.

    • Surveys - Simply take a moment to ask your social media followers or email subscribers whether they have tried to visit your website via a mobile device.
    • Analytics - If you have Google Analytics installed on your website, look under Audience > Mobile > Devices. Here you'll see how many visits you are receiving from specific mobile devices.
    • Your Employees - Do you have a customer service or support department? Ask them how often they have customers talk about visiting your website from a mobile device.

Between these three methods, you are bound to find a need for a mobile-friendly web design.

Ways to Test Your Own Website's Performance

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Photo Credit: Holster on Flickr

Not sure if your website design is responsive or at least mobile-friendly? The simplest way to find out is to visit your website on a variety of different platforms - smartphones, tablets, and various desktop browsers. You can't just load up the homepage to find out if visitors will get a great user experience either - you have to actually walk through a typical user experience which could consist of:

    • Landing on your homepage.
    • Looking for contact information (phone number, email, or contact form).
    • Clicking on your phone number from a smartphone to call.
    • Submitting a contact form.
    • Looking for your physical location and directions.
    • Looking for information about your newest product or service.
    • Making a purchase from your online store.


If you can do these things (assuming they are applicable) on your business' website quickly and easily from a variety of platforms, then you're set. If not, you should definitely look into a web design service that can provide a responsive web design for you to keep your visitors happy and your online ROI steadily increasing!

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