Outreach Etiquette: Top 12 Tips

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Successful outreach is about brands working with website owners to generate genuine, valuable content for individuals. Your placements on these external sites will expand brand influence & recognition, traffic and social engagement – with the aim to eventually drive more sales.

Outreach cannot be rushed; as with any relationship time is required to build strong trust & links. But when executed correctly an effective outreach strategy will open many opportunities for business growth. Without further ado find below our top 12 tips for outreach etiquette…

1 - Don’t be an unsolicited call

You’ve found that perfect blog to display your content. You’ve been through their guest post guidelines with a fine toothed comb.  You’ve carefully constructed your outreach email and sent it off. However this was a month ago - why did you not get a response? The answer: your email was marked spam.

Make sure to connect in a personal way before offering to write a post. A little flattery on Twitter about a previous article they’ve written and a few favourites or retweets will make you a familiar face when you finally get in contact.

2 – Personalisation

You might be contacting many different websites so a template will be a requirement. However successful outreach means building that trust so you must include a personal side to your email. If your outreach sounds even vaguely like you’ve copied and pasted it to everyone in your contacts list, this will affect the number of responses you receive dramatically. No joke.

Spend the time to look into the site you’re contacting and demonstrate this in your email. Mention any article’s they’ve written that you’ve enjoyed and show that you will provide something similar. This way website owner will be much more receptive and likely to offer you an opportunity.

3 – Obtain a name

If you can, use a first name wherever possible in your email. Like our previous point, being personal will show you’ve taken your time and they’ll be inclined to listen to what you have to say.

3 – Forms are plagues

Avoid them! Instead when contacting look for a personal email address. This can be difficult as website owners often disguise or hide their emails to prevent spam, so if not possible try and obtain an email through social media platforms such as Facebook or Twitter.

5 – Scientia potentia est…

…is Latin for “knowledge is power”. If you’ve found a possible outreach opportunity now is the time to read up. Know the style of writing and the subject matter already on the blog. If you can search for “guest posts” specifically see what article topics others have posted and be sure your proposals conform.

6 – Guidelines are gold

Research any guidelines for guest blogging – search the site for “write for us”, “guest blog” or “guest post guidelines” sections. Follow any guidelines given by the website/blog to the letter. Also use the guidelines to suss out whether a post on the website would be beneficial for you – look for blogs that allow you to include an author biography with a link back to your site.

7 – What are you thinking?

When contacting the blogger about a guest post be sure to include some tailored suggestions of what you may write – titles are effective. You are showing you’ve given thought into what sort of content would suit their blog as well as taking the pressure of the blogger to be creative.

8 – Be on the same page

You need to prove that your article will be well-matched to the style of the blog and beneficial to the users of the site– mention previous posts on their site that you’ve enjoyed and suggest something similar.

9 – There is a right time to promote, and it’s not in the content.

Hundreds of people will contact blogs in an attempt to promote their service – advertising. This will send you straight to spam; who wants to read a blog of adverts? The only time you should promote yourself & services you offer is in the author biography.

10 – You’re a professional

Show some credibility to your writing aptitude by providing a few links to your previously written works, the more relevant the better.

11 – List up & Get up (to date!)

Use private Twitter lists to track your potential bloggers and influencers. With everyone in one place this will make easier to build up that relationship by engaging and connecting regularly.

12 – Successful outreach is marriage

To summarise outreach involves developing positive, long term relationships and recognition – don’t rush the process. If you spend the time to maintain a good connection with the website/blog, they will be much more likely to promote your content.

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