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CASE STUDY

Media First

THE CHALLENGE

Media First is a communications training specialist providing tailor-made training and other related services to over 40 different business sectors. Their in-house team operate out of their offices in Reading and they work with a number of highly regarded media and communications experts to deliver their training. They have recently celebrated 30 years in business and took this milestone as an opportunity to review their branding and website presence. The previous website was looking a little outdated and didn't appropriately reflect their dynamic, responsive and forward-thinking business model. In line with this, they wanted to add a fresh perspective to their branding to highlight the fact that they didn't just focus on 'Media', but on wider communications also.

THE RESULT

We worked very closely with the team to ensure that the new branding approach aligned with their impressions on the culture and direction of the company, and together we came up with a new concept which focuses around a speech bubble. This is carried through the logo design, iconography and website styling, to add a consistent look and feel. Creating a tailor-made brand and website for a business which prides itself on being tailor-made. The website solution is fully responsive across all devices, allowing users to navigate to course information and contact details on the move. All of this combined has resulted in Media First representing their values and service offering in a fresh and innovative way. To round off the package, we provided a Branding Guidelines booklet so that they can continue to confidently use the revitalised brand across all of their online and printed collateral.

WHAT THE CLIENT SAID

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