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eBook Best Practices

eBook Best Practices

E-books are “phat”. Well actually they’re ‘fat’ and Google loves them. ‘Fat content’ are high-quality, long-form types of content like eBooks, whitepapers, videos, infographic etc. This type of content appeals ...

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Traditional vs Digital Marketing

Traditional vs Digital Marketing

Marketing methods are constantly changing to keep up with the evolving world we live in. Tastes and preferences change and so should our marketing efforts. Over time we have gone from posting flyers through le ...

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Hosting a Webinar 101

Hosting a Webinar 101

A webinar or otherwise known as a webcast is a live, online lecture, seminar or workshop. The host (you) organises the webinar event and people register to participate and because it’s all done over the intern ...

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Follow Me: Gaining Instagram Followers

Follow Me: Gaining Instagram Followers

Instagram has been named the ‘king of social engagement’ by Forrester Research so it’s no wonder many brands are looking to use this social platform to connect with current and potential new customers. With mo ...

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Mobile Marketing

Mobile Marketing

Mobile marketing is the promotional activity that is designed to be delivered via smartphones and other handheld devices. It allows customers and prospects who use smartphones to receive personalised, location ...

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How To: Create a Kickass Podcast

How To: Create a Kickass Podcast

Open your mouth to start a sentence and your brain will finish it and that is podcasting in a nutshell. Just have the confidence to start a sentence and see where it goes. I recently heard this on Deborah Fran ...

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How To: Run A Social Media Competition

How To: Run A Social Media Competition

We’ve all seen competitions on our social media timelines along the lines of ‘like and share to be in a chance of winning a special prize’ and more often than not we’re quite tempted to join in because you nev ...

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