Outreach is about building relationships with website owners in order to get a brand or business featured on their sites. By earning placements on these third party sites, the aim is to gain visibility among new audiences to grow brand, social following, recognition, direct traffic and engagement ultimately with the goal of gaining more sales and conversions. As a consequence of this work outreach usually include obtaining links, thus naturally helping organic rankings in search engines. Outreach is part link building, part public relations and part business development with the end goal of obtaining placement that is measurable.
Perceptive Flow can help research influencers and build long term relationships representing our clients brands in the best possible light in order to get coverage and disrupt consumer behaviour. As part of the outreach mix, Perceptive Flow can help craft stories through press releases and content campaigns, developing brand identity and reputation obtaining coverage both online and offline.
Outreach is hard. Smart, sustainable outreach is a marathon and not a sprint. We live in a time when we are bombarded with constant marketing and site owners are solicited to daily, therefore inexperienced outreach approaches will get rejected immediately. When done correctly, outreach can be an outstanding opportunity for businesses. Building quality relationships leading to quality opportunities will take time, however Perceptive Flow has the experience to help your business cultivate strong sustainable outreach opportunities.
Representing the brand in the best possible way, Outreach is about building relationships with key influencers on behalf of a brand, with the goal of getting brand coverage on third party sites and changing consumer behaviour.